by Steve Franklin | Jan 20, 2023 | Branding, Graphic Design, Marketing
Building a brand involves creating a unique identity and reputation for a product, service, or organization. Designs, such as logos, packaging, and marketing materials, can play a significant role in reflecting your brand’s identity and values. For example, a...
by Steve Franklin | Jan 16, 2023 | Content Marketing, Digital Marketing, Marketing
Target audiences differ in a variety of ways, and can be identified according to demographics, psychographics, and behaviors. By segmenting the market properly businesses can create more effective marketing campaigns by tailoring their messaging and positioning to...
by Steve Franklin | Jan 8, 2023 | Graphic Design, User Experience
The gestalt principles of design refer to a set of theories in psychology that describe how people perceive and organize visual elements into complete and meaningful wholes. The gestalt principles are important in design because they describe how people naturally...
by Steve Franklin | Jan 6, 2023 | Digital Marketing, Marketing
Sending the right message at the right time to your potential buyers is an essential aspect of marketing. In order to send the right message, it is important to understand the buyer’s journey stages. Here are the four stage of the buyer’s journey: Awareness...
by Steve Franklin | Dec 31, 2022 | Digital Marketing, Graphic Design, Marketing
Great graphic design (whether print or digital) is an art form that relies on some basic principles to be effective. Two often overlooked principles that show polished design are color and space. Color Color theory is a complex topic, so here we will focusing on...
