by Steve Franklin | Dec 28, 2022 | Marketing, SEO
The age-old SEO question – ok maybe not age-old, but important for digital marketing. How many backlinks do you need and what should your backlink profile look like for a page or site to rank? SEO is an art. With any good art there is no formula, but a mix of...
by Steve Franklin | Jul 7, 2022 | Digital Marketing, Motivation, Websites
In designing and developing a website (either a new site or a refresh) there are many competing interests that must be properly managed to get the project done. No matter the project you are working on, you are guaranteed one thing: not to give everybody everything...
by Steve Franklin | Jul 4, 2022 | Content Marketing, Digital Marketing, Marketing
Call to action (or CTA) is a popular digital marketing tactic that refers to asking your consumer to take a specific action (or set of actions). They help direct your consumers into either further engagement or to complete a sale. Calls to action are necessary in a...
by Steve Franklin | Apr 4, 2022 | User Experience, Websites
For some businesses User Experience (UX) research and implementation is often an afterthought. Justifying Investment in User Experience is sometimes seen as unnecessary or too expensive. However, the cost of not investing in UX best practices and improvements will...
by Steve Franklin | Apr 2, 2022 | Digital Marketing, Graphic Design, Marketing, User Experience, Websites
Having a website that functions and looks great is essential for a business of any size. As a small business owner, you have a ton of priorities and updating your website might not be at the very top of that list. Understanding when you need a website redesign can...
