by Steve Franklin | Mar 30, 2022 | Marketing, SEO
Getting started with SEO requires understanding the concepts the positively and negatively impact your search rankings. In this discussion, we will be using the popular framework of the hierarchy of needs. Note: the image associate with this post is from...
by Steve Franklin | Mar 29, 2022 | Content Marketing, Marketing
Content is king, that is true. However, if you throw any old content on your site you will probably end up with frustration and poor results. But, how do you begin crafting a content strategy for your website? If you are getting started with content marketing,...
by Steve Franklin | Jan 22, 2022 | Digital Marketing, Graphic Design, Websites
Yes, I know that no purposely intends to build an annoying website. However, it does happen. Think of the last time you were on a website and the experience was so frustrating you wanted to toss your device into a dumpster fire. 88% of users are less likely to return...
by Steve Franklin | Jan 16, 2022 | User Experience
Improving the usability of your website for your users will often help you improve conversion rates, time on site, and the number of pageviews you receive. Here are a few basic tips to begin improving the usability of your site quickly and easily: 1. Have your most...
by Steve Franklin | Jan 16, 2022 | Content Marketing, Digital Marketing
Content Management Systems for small businesses give you the ability to edit and update content on a website. CMS systems come in a variety of versions, and can range in price from free to expensive custom-built applications. Here we will cover the basic ideas behind...
