The Basics of Local Search Engine Optimization
In today's digital age, having a strong online presence is vital for local businesses looking to attract customers in their area. Local search engine listings play a crucial role in helping potential customers discover your business. When done effectively, local SEO...
Common Marketing Mistakes Small Businesses Make and How to Avoid Them
Marketing is an essential component of any business's success, regardless of its size. For small businesses, in particular, effective marketing can be a game-changer, helping them compete with larger competitors and reach a broader audience. However, many small...
Ethical Link Building for your Website
In the ever-evolving world of digital marketing and search engine optimization (SEO), one practice remains a cornerstone of success – building quality backlinks. Backlinks, or inbound links, are hyperlinks that point from one website to another. They serve as a...
The Art and Science of Selecting the Right Keywords for Your Website
In the vast digital landscape of the internet, your website is like a needle in a haystack. To ensure your website stands out and attracts the right audience, selecting the right keywords is crucial. Keywords are the building blocks of search engine optimization (SEO)...
Crafting Successful Consumer-Focused Marketing Campaigns
In today's hyper-competitive business landscape, companies must adapt and evolve their marketing strategies to resonate with consumers effectively. Consumer-focused marketing has emerged as a pivotal approach to meet the ever-changing demands and preferences of...
The Power of Long Tail Search Terms: Why They Matter in SEO
In the ever-evolving world of search engine optimization (SEO), staying ahead of the curve is crucial. One of the most essential strategies savvy digital marketers have embraced is the use of long tail search terms. In this blog post, we'll delve deep into what long...
Building Trust in Email Marketing
Email marketing is a powerful tool for businesses to connect with their audience, promote products or services, and ultimately drive conversions. However, for email marketing to be effective, it's crucial to build trust with your subscribers. Trust is the foundation...
Embracing the Future: Artificial Intelligence Trends in Marketing
In today's digitally driven world, the role of artificial intelligence (AI) in marketing has evolved from a promising concept to an indispensable tool. Marketers are constantly seeking innovative ways to engage with their audiences and boost their ROI, and AI is at...
Customer Journey Mapping: Insights to Action
In today's hyper-competitive business landscape, understanding your customers and their experiences leads to success. Customer journey mapping is a powerful tool that allows businesses to gain invaluable insights into their customers' interactions, needs, and pain...
What is Account Based Marketing?
What is Account Based Marketing (ABM)? First, let's start with a basic definition of account-based marketing. ABM is a marketing strategy that focuses on targeting specific high-value accounts or clients, rather than trying to reach a wide audience. The goal of ABM is...
Creating a Brand that Reflects Your Company
Building a brand involves creating a unique identity and reputation for a product, service, or organization. Designs, such as logos, packaging, and marketing materials, can play a significant role in reflecting your brand's identity and values. For example, a clean...
Tips for Understanding your Target Market
Target audiences differ in a variety of ways, and can be identified according to demographics, psychographics, and behaviors. By segmenting the market properly businesses can create more effective marketing campaigns by tailoring their messaging and positioning to...
Using Gestalt Principles in Design
The gestalt principles of design refer to a set of theories in psychology that describe how people perceive and organize visual elements into complete and meaningful wholes. The gestalt principles are important in design because they describe how people naturally...
The Buyer’s Journey
Sending the right message at the right time to your potential buyers is an essential aspect of marketing. In order to send the right message, it is important to understand the buyer’s journey stages. Here are the four stage of the buyer’s journey: Awareness...
The Role of Color and Space in Design
Great graphic design (whether print or digital) is an art form that relies on some basic principles to be effective. Two often overlooked principles that show polished design are color and space. Color Color theory is a complex topic, so here we will focusing on...
How Many Backlinks Do You Need for your Backlink Profile?
The age-old SEO question - ok maybe not age-old, but important for digital marketing. How many backlinks do you need and what should your backlink profile look like for a page or site to rank? SEO is an art. With any good art there is no formula, but a mix of...
Tips for Managing a Project with Competing Priorities
In designing and developing a website (either a new site or a refresh) there are many competing interests that must be properly managed to get the project done. No matter the project you are working on, you are guaranteed one thing: not to give everybody everything...
Tips For Using Call to Action
Call to action (or CTA) is a popular digital marketing tactic that refers to asking your consumer to take a specific action (or set of actions). They help direct your consumers into either further engagement or to complete a sale. Calls to action are necessary in a...
Justifying Investment in User Experience
For some businesses User Experience (UX) research and implementation is often an afterthought. Justifying Investment in User Experience is sometimes seen as unnecessary or too expensive. However, the cost of not investing in UX best practices and improvements will...
Tips for Understanding When You Need a Website Redesign
Having a website that functions and looks great is essential for a business of any size. As a small business owner, you have a ton of priorities and updating your website might not be at the very top of that list. Understanding when you need a website redesign can...
Getting Started with SEO? Use Psychology.
Getting started with SEO requires understanding the concepts the positively and negatively impact your search rankings. In this discussion, we will be using the popular framework of the hierarchy of needs. Note: the image associate with this post is from...
Creating Content for the Buyer’s Journey
Content is king, that is true. However, if you throw any old content on your site you will probably end up with frustration and poor results. But, how do you begin crafting a content strategy for your website? If you are getting started with content marketing,...
5 ways to Annoy Your Website Visitors
Yes, I know that no purposely intends to build an annoying website. However, it does happen. Think of the last time you were on a website and the experience was so frustrating you wanted to toss your device into a dumpster fire. 88% of users are less likely to return...
5 Tips for Improving Usability
Improving the usability of your website for your users will often help you improve conversion rates, time on site, and the number of pageviews you receive. Here are a few basic tips to begin improving the usability of your site quickly and easily: 1. Have your most...
Content Management Systems for Small Businesses
Content Management Systems for small businesses give you the ability to edit and update content on a website. CMS systems come in a variety of versions, and can range in price from free to expensive custom-built applications.
Build it and they won’t come
Field of Dreams is my all time favorite sports movie (with Bull Durham being a close second). It is an amazing story, and includes one of the most recognizable lines from any move "If you build it, he will come." Basically, if Ray builds this field in his yard, the...
Top Website Frustrations for Small Businesses
I get it - if you are a small business owner you have a business to run and things to do that don't include babysitting your website. From building a website from scratch to digital marketing for results, you probably have a lot of stories you could share of similar...
Seth Godin – Driving Motivation
My first foray into reading Seth Godin was the Icarus Deception, and it definitely did not disappoint. For years, we are trained and taught to think like the system, act like the system, and do what the system would do. While this is great for industrialization that...