by Steve Franklin | Nov 22, 2023 | Content Marketing, Digital Marketing, Marketing
Marketing is an essential component of any business’s success, regardless of its size. For small businesses, in particular, effective marketing can be a game-changer, helping them compete with larger competitors and reach a broader audience. However, many small...
by Steve Franklin | Nov 8, 2023 | Content Marketing, Digital Marketing, Marketing, SEO
In the vast digital landscape of the internet, your website is like a needle in a haystack. To ensure your website stands out and attracts the right audience, selecting the right keywords is crucial. Keywords are the building blocks of search engine optimization (SEO)...
by Steve Franklin | Oct 13, 2023 | Content Marketing, Digital Marketing, Email, Marketing
Email marketing is a powerful tool for businesses to connect with their audience, promote products or services, and ultimately drive conversions. However, for email marketing to be effective, it’s crucial to build trust with your subscribers. Trust is the...
by Steve Franklin | Oct 7, 2023 | Content Marketing, Digital Marketing, Marketing
In today’s digitally driven world, the role of artificial intelligence (AI) in marketing has evolved from a promising concept to an indispensable tool. Marketers are constantly seeking innovative ways to engage with their audiences and boost their ROI, and AI is...
by Steve Franklin | Jan 16, 2023 | Content Marketing, Digital Marketing, Marketing
Target audiences differ in a variety of ways, and can be identified according to demographics, psychographics, and behaviors. By segmenting the market properly businesses can create more effective marketing campaigns by tailoring their messaging and positioning to...
by Steve Franklin | Jul 4, 2022 | Content Marketing, Digital Marketing, Marketing
Call to action (or CTA) is a popular digital marketing tactic that refers to asking your consumer to take a specific action (or set of actions). They help direct your consumers into either further engagement or to complete a sale. Calls to action are necessary in a...
