by Steve Franklin | Oct 13, 2023 | Content Marketing, Digital Marketing, Email, Marketing
Email marketing is a powerful tool for businesses to connect with their audience, promote products or services, and ultimately drive conversions. However, for email marketing to be effective, it’s crucial to build trust with your subscribers. Trust is the...
by Steve Franklin | Oct 7, 2023 | Content Marketing, Digital Marketing, Marketing
In today’s digitally driven world, the role of artificial intelligence (AI) in marketing has evolved from a promising concept to an indispensable tool. Marketers are constantly seeking innovative ways to engage with their audiences and boost their ROI, and AI is...
by Steve Franklin | Sep 30, 2023 | Digital Marketing, Marketing, User Experience
In today’s hyper-competitive business landscape, understanding your customers and their experiences leads to success. Customer journey mapping is a powerful tool that allows businesses to gain invaluable insights into their customers’ interactions, needs,...
by Steve Franklin | Apr 23, 2023 | Digital Marketing, Marketing
What is Account Based Marketing (ABM)? First, let’s start with a basic definition of account-based marketing. ABM is a marketing strategy that focuses on targeting specific high-value accounts or clients, rather than trying to reach a wide audience. The goal of...
by Steve Franklin | Jan 16, 2023 | Content Marketing, Digital Marketing, Marketing
Target audiences differ in a variety of ways, and can be identified according to demographics, psychographics, and behaviors. By segmenting the market properly businesses can create more effective marketing campaigns by tailoring their messaging and positioning to...
by Steve Franklin | Jan 6, 2023 | Digital Marketing, Marketing
Sending the right message at the right time to your potential buyers is an essential aspect of marketing. In order to send the right message, it is important to understand the buyer’s journey stages. Here are the four stage of the buyer’s journey: Awareness...
