by Steve Franklin | Dec 31, 2022 | Digital Marketing, Graphic Design, Marketing
Great graphic design (whether print or digital) is an art form that relies on some basic principles to be effective. Two often overlooked principles that show polished design are color and space. Color Color theory is a complex topic, so here we will focusing on...
by Steve Franklin | Jul 7, 2022 | Digital Marketing, Motivation, Websites
In designing and developing a website (either a new site or a refresh) there are many competing interests that must be properly managed to get the project done. No matter the project you are working on, you are guaranteed one thing: not to give everybody everything...
by Steve Franklin | Jul 4, 2022 | Content Marketing, Digital Marketing, Marketing
Call to action (or CTA) is a popular digital marketing tactic that refers to asking your consumer to take a specific action (or set of actions). They help direct your consumers into either further engagement or to complete a sale. Calls to action are necessary in a...
by Steve Franklin | Apr 2, 2022 | Digital Marketing, Graphic Design, Marketing, User Experience, Websites
Having a website that functions and looks great is essential for a business of any size. As a small business owner, you have a ton of priorities and updating your website might not be at the very top of that list. Understanding when you need a website redesign can...
by Steve Franklin | Jan 22, 2022 | Digital Marketing, Graphic Design, Websites
Yes, I know that no purposely intends to build an annoying website. However, it does happen. Think of the last time you were on a website and the experience was so frustrating you wanted to toss your device into a dumpster fire. 88% of users are less likely to return...
by Steve Franklin | Jan 16, 2022 | Content Marketing, Digital Marketing
Content Management Systems for small businesses give you the ability to edit and update content on a website. CMS systems come in a variety of versions, and can range in price from free to expensive custom-built applications. Here we will cover the basic ideas behind...
