by Steve Franklin | Jan 6, 2023 | Digital Marketing, Marketing
Sending the right message at the right time to your potential buyers is an essential aspect of marketing. In order to send the right message, it is important to understand the buyer’s journey stages. Here are the four stage of the buyer’s journey: Awareness...
by Steve Franklin | Dec 31, 2022 | Digital Marketing, Graphic Design, Marketing
Great graphic design (whether print or digital) is an art form that relies on some basic principles to be effective. Two often overlooked principles that show polished design are color and space. Color Color theory is a complex topic, so here we will focusing on...
by Steve Franklin | Dec 28, 2022 | Marketing, SEO
The age-old SEO question – ok maybe not age-old, but important for digital marketing. How many backlinks do you need and what should your backlink profile look like for a page or site to rank? SEO is an art. With any good art there is no formula, but a mix of...
by Steve Franklin | Jul 4, 2022 | Content Marketing, Digital Marketing, Marketing
Call to action (or CTA) is a popular digital marketing tactic that refers to asking your consumer to take a specific action (or set of actions). They help direct your consumers into either further engagement or to complete a sale. Calls to action are necessary in a...
by Steve Franklin | Apr 2, 2022 | Digital Marketing, Graphic Design, Marketing, User Experience, Websites
Having a website that functions and looks great is essential for a business of any size. As a small business owner, you have a ton of priorities and updating your website might not be at the very top of that list. Understanding when you need a website redesign can...
by Steve Franklin | Mar 30, 2022 | Marketing, SEO
Getting started with SEO requires understanding the concepts the positively and negatively impact your search rankings. In this discussion, we will be using the popular framework of the hierarchy of needs. Note: the image associate with this post is from...
