by Steve Franklin | Oct 30, 2023 | Branding, Digital Marketing, Marketing, User Experience
In today’s hyper-competitive business landscape, companies must adapt and evolve their marketing strategies to resonate with consumers effectively. Consumer-focused marketing has emerged as a pivotal approach to meet the ever-changing demands and preferences of...
by Steve Franklin | Sep 30, 2023 | Digital Marketing, Marketing, User Experience
In today’s hyper-competitive business landscape, understanding your customers and their experiences leads to success. Customer journey mapping is a powerful tool that allows businesses to gain invaluable insights into their customers’ interactions, needs,...
by Steve Franklin | Jan 8, 2023 | Graphic Design, User Experience
The gestalt principles of design refer to a set of theories in psychology that describe how people perceive and organize visual elements into complete and meaningful wholes. The gestalt principles are important in design because they describe how people naturally...
by Steve Franklin | Apr 4, 2022 | User Experience, Websites
For some businesses User Experience (UX) research and implementation is often an afterthought. Justifying Investment in User Experience is sometimes seen as unnecessary or too expensive. However, the cost of not investing in UX best practices and improvements will...
by Steve Franklin | Apr 2, 2022 | Digital Marketing, Graphic Design, Marketing, User Experience, Websites
Having a website that functions and looks great is essential for a business of any size. As a small business owner, you have a ton of priorities and updating your website might not be at the very top of that list. Understanding when you need a website redesign can...
by Steve Franklin | Jan 16, 2022 | User Experience
Improving the usability of your website for your users will often help you improve conversion rates, time on site, and the number of pageviews you receive. Here are a few basic tips to begin improving the usability of your site quickly and easily: 1. Have your most...
